In der 25. Folge des 2pt5 Innovator Podcasts ist David Perry mein Gesprächspartner. Wir unterhalten uns über seine Beweggründe als Entrepreneur, seine Fotografie, seine Entwicklung im Games Bereich von einem einfachen Spiel bis hin zum Cloud-Gaming. Über die Bedeutung von Branding und Lizenzierung, über Carro, sein aktuelles Projekt und seine neuesten Ideen und Projekte.
Über David Perry
David Perry ist ein Serienunternehmer und Spieldesigner, der an einer Vielzahl erfolgreicher Videospiele mitgewirkt und Pionierarbeit im Bereich Cloud Gaming geleistet hat. Derzeit ist er der CEO von Carro, einem zweiseitigen Partnerschaftsmarktplatz. Dabei handelt es sich um eine innovative E-Commerce-Plattform, die Online-Händlern und -Lieferanten durch die Schaffung eines nahtlosen Partnerschaftsmarktplatzes mehr Möglichkeiten bietet. Die Plattform befasst sich mit den kritischen Bedürfnissen jeder Marke – Steigerung des Umsatzes und Erhöhung des Markenbewusstseins.
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David Perry: It’s you being overly optimistic. Like everything you think of -and this is one of my problems- I think of things and I can’t see why that would be a problem. You know what I mean? So then you’re sort of throwing that at other people going, “Well what’s the problem? Why don’t we do that?” And they’re like, “Oh, that’s a huge lift. Like it’s a huge amount of work. Oh my God, that’s gonna be so hard.” But that eternal optimism, I think, really helps. You think forward and think big thoughts because you don’t really see why that would be a problem.
Klaus Reichert: Welcome to The 2pt5- Conversations Connecting Innovators. My name is Klaus. I’m an innovation coach in Baden-Württemberg in the southwest of Germany. Innovators and creators from around the globe help each other by sharing highs and lows, their motivation and creative passions, as well as their favourite methods, tools, and ideas. The name of the podcast comes from the 2.5% Innovators from Roger’s Diffusion of Innovation Theory. Find more details, all the episodes and transcripts at www.the2pt5.net. Enjoy the show.
My guest in this episode is David Perry. David is a serial entrepreneur. He started his career as a game designer and has worked on many well-known and successful games and technologies such as cloud gaming. His latest company, Carro, is a genius idea based on the Shopify technology to bring brands together and allow them selling via cross store partnerships.
Klaus Reichert: Welcome to the podcast, David.
David Perry: Hey, thanks for inviting me.
Klaus Reichert: I’m really glad that we have this conversation today. Thank you very much for taking the time for this. David, we wanted to talk about your entrepreneurial journey, let’s put it that way. There is lots to talk about. You have done lots and tons of stuff, but I wanted to start with a very easy thing. When did you start doing photography?
David Perry: Oh, photography. That’s an interesting one. My father was a photographer and he was… it was just something he loved doing, and he did it professionally. And so for me, I sort of felt bad that, through his life, I never asked him to teach me photography. And so what happened was at one point I realized that I really needed to learn this skill. And so I asked him, “If I could buy the best camera in the world, what would it be?” And he said, “Well, when they went to the moon, they took a Hasselblad with them.” [Klaus laughs] And so I went out and they bought a Hasselblad camera and actually realized that just buying a really good camera immediately improves your photography because you’ve got a, you know, a high quality camera, great lens, etcetera. And so I then, found out that there’s people all over the world that are willing to teach you if you can just get in a room with them and so I found all these different photographers that I really liked and, for some reason, they’re very good and, you know, in headshot or portraits or whatever they do. And I found myself in a room with all of them. One by one, Cannon would fly them out to California to do a presentation and I would be in the room and then they would have some special intensive course, and I would go take it. And I realized that you can get these people that have learned something for 30 years, and they’re willing to share what they’ve learned in a very short period of time, usually in one or two days. And the result of that is like, you know, in the movie The Matrix, where he’s like, “I wanna fly a helicopter” and they just download the information into him and suddenly he can fly a helicopter? I feel you can do that with subjects like photography. You don’t have to have spent the 30 years. They can tell you what they’ve learned and you can pull that from each individual, person, and you start to build an understanding of photography. And so for me, it’s been absolutely fascinating. I’ve learned… it’s like drinking through a fire hose when you spend time with these people. And so the net result is I’m at a point now -there’s only a few more that I want to get time with- but I think I understand it. My biggest problem is getting time to actually do the photography and, you know, because a lot of it… I like shooting people by the way, versus landscapes or something like that. So I like trying to capture people. And it’s like a video game to me. So I can get a picture of you that you feel is the best picture of you, so that you want to use it in social media, etcetera. And so when I see someone replacing their icons everywhere with my picture, that makes me really happy. That’s like… I don’t charge for photography, just to be clear. It’s just a hobby. But when I get that to happen, it feels really good. I think I started in around… around 2004 would be when I got going, and I’ve got my own studio now. I’ve got ridiculously cool lighting in everything you could possibly imagine for taking pictures of people.
Klaus Reichert: So you’re taking it really serious on the one side. You kind of geeked out, probably, on the tech side, but you like the emotional, the people side, the human side of photography as well.
David Perry: Yeah. What you realize is people tense up a lot when they get in front of a camera. And so partly it’s helping them realize that they can do it and they can look good on camera. And once they start to see it, you can see the unlock in their brain and they start unlocking. And there’s some great tips. There’s a photographer in New York, Peter Hurley -he’s sort of respected as being one of the best, or maybe the best headshot photographer that’s out there- and he discovered that if you have somebody laugh, their whole face lights up. But nobody wants a headshot of them laughing really for business, for example, so what you do is you get them to laugh and then the moment after the laugh is when you take the picture, because their face is still… their eyes are still lit. There’s energy in their face that’s not normally there. It’s normally like… you know, if they just go back to normal, it’s their normal sort of regular face. And so, all kinds of interesting stuff like that. So that means that to some extent you have to make people laugh on command and that becomes an interesting challenge, you know, as some person you’ve never met before, you have to goof around with them and sort of have fun, be the life and soul while this shooting is going on. So, you know, what is that? Because some people think it’s just about learning, you know, iso and shutter speeds and things like that, but no. There’s definitely more to it. So yeah, I enjoy the nerdy pieces. I enjoy the Photoshop. I have AI retouching. So I’m the one that’s embracing all the very latest technologies, like the second they come out, I’ve already got it.
Klaus Reichert: [laughs] Well, what a surprise!
