Milton Freedman und Seth Godin über Unternehmensvisionen:
Alte Version
“there is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits…“, „so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud,”
Neue Version
„A business is a construct, an association of human beings combining capital and labor to make something. That business has precisely the same social responsibilities as the people that it consists of. The responsibility to play fairly, to see the long-term impacts of its actions and to create value for all those it engages with.“
